InnovatEats started from something we saw everywhere: most food businesses copy what they think works, so their food ends up fine, and fine doesn't get attention or bring people back. We came from fine-dining R&D kitchens and from running food and health brands online, and we wanted both crafts in one room.
Today we work as a growth partner for people who sell food. We give the product a wow factor that gets attention and the quality that brings people back, and we fix the way it's sold, so the business gets more customers, better margins and repeat, while the founder stays focused on delivering the product.
It starts with a 7-day Sprint: we audit the product, the numbers and the marketing and you get the changes worth making first. Then, if we both want to go on, we execute with you month by month, from product design to marketing strategy. We take on a few clients at a time and measure every one in their own numbers.
Kitchens
DiverXO
DSTAgE
Mater Iniciativa
Ying Ying
Marg og Bein
Tasty Poke
Method
Basque Culinary Center
Double Diamond for the kitchen
Sapiens research (elBulliFoundation)
Principles
The customer's numbers first
Customers, margin and repeat. Not impressions, not awards.
The product does two jobs
Good enough to bring people back, and a wow factor that gets attention first. We build it for both before we promote it.
You stay on your business
We take the selling off your table: pricing, offer, content and growth, executed with you.
Small bets, then scale
We test in one site or one product line, measure, and roll out only what works.
You cook something good. The business still doesn't grow the way it should.
We help restaurants and food brands sell more, while you stay on your business. More customers. More margin. People who come back.
Bergensavisen rating of a restaurant after ten months of work on the product. The average ticket doubled.
Paid revenue for the CPG food and health brands we grow online. Clients under NDA.
Sites of a restaurant chain we helped grow, from the product to the roll-out.
Your food is good. The room isn't full. You paid for ads and they came once. You ran a discount and now they wait for the next one. Your best dish makes you less money than the worst. Your team can't repeat it on a Saturday night. The reviews say «nice» and nobody talks about you. And every month, you're the one holding it all up.
We know. We've stood in that kitchen and on that shelf. We give the product the wow that gets attention and the quality that brings people back, and we fix the way it's sold. The numbers move. You stay on your business.
MORE CUSTOMERS
MORE MARGIN
Brands: you fought for the shelf, and the cheaper one next to you wins the second purchase. Restaurants: you fight for Tuesday. Same three numbers. Customers, margin, repeat. We move them, in the product and in the way it's sold.
PROJECTS
Seven days. Then you know exactly what's wrong, and how to turn it around.
Clarity, and a route to your goal. We spend a week inside your business and come out with the truth: what's holding you back, what it's costing you, and the way out. You decide what happens next.
Then we launch. With you, all the way.
We execute month by month until the three numbers move: more customers, more margin, people who come back. You run your business. We run the growth.
You cook. We sell. You grow.
